Privacy policy

Last updated: 25 April 2026

At Active Peaks, we value your privacy and are committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, and protect your data when you visit our website activepeaks.com or make a purchase from our online store. By accessing our site and providing your personal information, you agree to the practices outlined in this policy.

Please read this Privacy Policy carefully.

1. Data We Collect

We collect personal information to provide and improve our services. The types of information we may collect include:

  • Personal Identification Information: Name, email address, phone number, billing and shipping address, and payment details.
  • Transaction Information: Details about the products you purchase, your order history, and payment history.
  • Technical Information: Data such as IP address, browser type, device type, operating system, and usage information collected via cookies and other tracking technologies.

2. How We Use Your Personal Information

We process your personal information for the following purposes:

  • Order Processing: To confirm purchases, process payments, and ensure your products are shipped to you.
  • Customer Support: To address enquiries, resolve issues, and enhance your overall experience.
  • Marketing Activities: If you consent, we may send you promotional content about new products, discounts, or special offers. You can opt out of receiving these communications at any time.
  • Website Enhancement: To analyse website traffic and improve your browsing experience.
  • Legal Compliance: To meet legal obligations, enforce our terms, and safeguard our rights and security.

We process your personal data based on the following legal grounds: (1) your consent; (2) the necessity to perform a contract with you; (3) compliance with legal obligations; and (4) our legitimate business interests.

3. Protecting Your Information

We implement security measures to safeguard your personal information from unauthorised access, misuse, or loss. These include secure servers, encryption protocols, and regular monitoring of our data protection practices. Despite our efforts, no method of online transmission or electronic storage is entirely secure, and we cannot guarantee complete protection.

4. Sharing Your Information

We respect your privacy and will never sell, trade, or rent your personal information to third parties. However, we may share your information with trusted third-party service providers to perform functions necessary for the operation of our business, such as:

  • Payment processors: To complete your transactions securely.
  • Shipping carriers: To deliver your orders.
  • Marketing and analytics services: To help us improve your shopping experience and communicate with you about promotions.

All third-party partners are obligated to protect your information and use it solely for the purposes for which it was shared.

5. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience, provide personalised content, and analyse traffic. Cookies are small data files stored on your device that allow us to remember your preferences and improve website functionality.

You can manage cookie settings via your browser preferences, but please be aware that disabling cookies may affect website performance. By continuing to use our site, you consent to our use of cookies in accordance with this policy. When visiting our site, you may be presented with a cookie banner that allows you to accept or reject non-essential cookies.

6. SMS Communications

By providing your phone number and opting into SMS messaging, you consent to receive recurring text messages from Active Peaks regarding promotions, cart reminders, order updates, and other relevant notifications. Message frequency varies. Consent is not a condition of purchase. Standard message and data rates may apply.

Our website uses cookies and plugins to detect when you add products to your cart or browse our site without completing a purchase. This information may be used to send you timely SMS reminders.

We do not sell or share your SMS opt-in or consent status with third parties for their marketing purposes. We only share your phone number and consent information with service providers necessary to deliver SMS messages (such as Klaviyo and wireless carriers). Your information is stored securely and retained only as long as necessary to provide this service.

You may opt out of SMS messages at any time by replying STOP or following the unsubscribe instructions included in each message. For help, reply HELP or contact us at support@activepeaks.com.

7. Your Rights

As a customer, you have the following rights regarding your personal data:

  • Access: You have the right to request access to the personal information we hold about you.
  • Correction: You can update or correct any inaccurate or incomplete personal information.
  • Deletion: You can request the deletion of your personal information, subject to certain legal exceptions.
  • Opt-out: You can opt out of receiving marketing communications from us at any time by following the unsubscribe link in our emails or contacting us directly.

To exercise any of these rights, please contact us at support@activepeaks.com.

8. Third-Party Links

Our website may contain links to other websites for your convenience. Please note that we are not responsible for the privacy practices or content of these external sites, and we recommend reviewing their privacy policies before sharing any information.

9. Children's Privacy

Our services are not intended for users under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected such data, we will promptly delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated effective date. We recommend checking this policy periodically to stay informed about how we protect your information.

11. Contact Information

If you have any questions about our privacy practices or this Privacy Policy — or if you would like to exercise any of your data protection rights — feel free to reach out to us at support@activepeaks.com or use our contact form.

Customer Support Opening Hours:
Monday – Friday: 9:00 AM – 6:00 PM
Saturday – Sunday: Closed
We usually respond to all enquiries within 24 hours on business days.

All times are in UK time (GMT in winter, BST in summer).